SCANOPTICON

Shoshana Zuboff describes in her seminal book "Surveillance Capitalism" how big tech is endangering basic democratic rights by turning humanity itself into a product. Self-consciousness and censorship increase as individuals strive to maintain a positive digital image. Manipulation extends further through targeted advertising and personalized content, distorting people's perceptions of their true selves. The inherent power imbalance strips individuals of control over their self-image and identity, leaving them vulnerable and autonomy-deprived. Augmented reality overlays digital information onto the physical world. SCANOPTICON meshes the physical and virtual realm into one.

Showcased at Manifest.io Berlin 2023,
                          Ars Electronica Campus 2023,
                          100 Jahre Tempelhof 2023